As the Lead Designer for the 2024 All-Star Game in Arlington, Texas, I shaped the visual experience across every touchpoint of the event. I designed environmental graphics for the Ballpark, Game Presentation, OOH and Hospitality. I provided the LED toolkit, storyboards, and creative directed motion design across the stadium videoboards. In collaboration with the Game Presentation team, we were able to elevate the fan experience through storytelling with an exciting pre-game ceremony.

I led the creative development and execution of a cohesive visual system across Ballpark Graphics, LEDs and Game Presentation for an entertaining fan experience.

Brand Development
Environmental Design
Print Design
Digital Design
Motion Direction
Production Design
Production Management