As the Lead Designer on the 2023 World Baseball Classic, I shaped the visual experience across every touchpoint of the event across all 4 venues. - Taiwan, Taipei, Tokyo, Japan, Phoenix, Arizona, and Miami, Florida. I designed environmental graphics for the Ballparks, Game Presentation, OOH and Hospitality. I provided the LED toolkit, storyboards, and creative directed motion design across the stadium videoboards. In collaboration with the Game Presentation team, we were able to elevate the fan experience through storytelling with an exciting pre and post game ceremonies.

I led the creative development and execution of a cohesive visual system across all four venues for Ballpark Graphics, LEDs and Game Presentation.

Brand Identity
Environmental Design
Print Design
Digital Design
Motion Direction
Production Design
Production Management