As the Lead Designer for MLB at Field of Dreams in Dyersville, Iowa, I shaped the visual experience across every touchpoint of the event. I designed environmental graphics for the Ballpark, Game Presentation, OOH and Hospitality. I provided the LED toolkit, storyboards, and creative directed motion design across the stadium videoboards. In collaboration with the Game Presentation team, we were able to elevate the fan experience through storytelling and developing interactive designs along the Fan Path.

I led the creative development and execution of a cohesive visual system that transformed the iconic setting into an immersive, world-class event experience.

Brand Development
Environmental Design
Print Design
Digital Design
Motion Direction
Production Design
Production Management